A website console for a restaurant with the home page displayed on the screen.

Salesforce for Restaurants

Serve up digital success and exceed guest expectations with Salesforce CRM software for restaurants. Transform engagement with guests, franchises and employees. With your data united, your teams can deliver the right experience, at the right time - every time.

See how restaurants activate data and AI with Salesforce.

A Pinterest post of a restaurant with options to save and follow it.

Win new and profitable guests with personalised marketing.

Unlock the full value of your guest data so you can personalise every moment. Use trusted customer data and AI to improve personalisation across channels. Grow relationships by aligning marketing and loyalty around VIP guest experiences.

How it works:

Connect all your data to give every team a complete view of every guest. With your data united, your teams can deliver the right experience, at the right time - every time.

Activate your guest data with Data Cloud for Marketing, powered by the #1 CRM. Scale insights with AI, unify data from across your entire business into a single profile and power unparalleled guest success. Engage smater with dynamic audience segments to send them the right message at the right time.

A console outlining a host of data stream sources.

Build relationships with Marketing Cloud Personalisation powered by AI. Activate your data to deliver personalised campaigns at scale and increase customer lifetime value. Design and deliver personalised guest journeys that improve engagement and conversions across the entire lifecycle.

A dashboard outlining intent based purchase journey.

Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with Loyalty Management. Earn continuous customer loyalty with personalised rewards, powered by behavioural data. Easily analyse members at risk for disengagement and launch campaigns to re-engage them.

A dashboard outlining all campaigns and overall member engagement.
A console outlining a host of data stream sources.
A dashboard outlining intent based purchase journey.
A dashboard outlining all campaigns and overall member engagement.
A portal for a restaurant where customers can order food with a chat window for them to connect with the restaurant.

Elevate connected and consistent service.

Transform how service teams deliver value across every guest touchpoint - from guest experience to engagement, processes, automation and service operations. If guests need to speak to customer service, agents already have relevant information about the customer on their preferred channel.

How it works:

Deliver personalised support at scale with AI that you can trust. Bring every guest service process onto the Einstein 1 Platform so you can decrease costs and increase productivity.

Deliver personalised experiences across every service channel to increase guest satisfaction. Utilise our trusted Customer Service AI to create seamless conversational, predictive and generative AI experiences for your agents and customers.

Service console with customer feedback on a meal.

Deliver personalised service and save time with AI built directly into your flow of work. Meet guests on their preferred channels. Speed up issue resolution using AI-powered Einstein Bots to handle common requests.

A console outlining a customer’s voice call with the summary.

Transform your contact centre into an omni-channel engagement centre with every channel on one platform. Drive operational efficiency and productivity with data and AI-powered insights built directly into your CRM.

A console outlining the voice call between a customer and customer support.
Service console with customer feedback on a meal.
A console outlining a customer’s voice call with the summary.
A console outlining the voice call between a customer and customer support.
A website portal for a restaurant staff with a search bar and options to plan the day and check safety measures.

Grow and optimise franchise management.

Streamline franchise management. Grow your franchise footprint, onboard locations and co-ordinate communication and policies from corporate.

How it works:

Reinvent the way you do business with multi-units and franchise operations. Plan and attract new operators with a restaurant CRM. Drive collaboration and engagement between corporate and franchisees.

Recruit new franchise owners, engaging the right leads at the right time with Sales Cloud. Focus on the hottest franchise leads with automated lead scoring and lead pass from marketing. Keep in touch to prospects first. Get real-time updates when leads show interest.

Insights on customer engagement and EInstein scoring on the latest engagement.

Salesforce gives team members easy access to a unified platform to drive engagement from hire-to-retire. Equip your team with access to tasks, product insight and collaboration. Facilitate on-boarding, training and Q&A.

Dashboard with modules outlining relocation information.

Integrate all your data and systems for better operational efficiency across your restaurant chain. Provide real-time and AI-infused insight and analytics on marketing campaigns and channels for corporate or franchises to pivot and plan faster.

A portal with metrics, such as media cost, revenue, weekly trend and units sold per week.
Insights on customer engagement and EInstein scoring on the latest engagement.
Dashboard with modules outlining relocation information.
A portal with metrics, such as media cost, revenue, weekly trend and units sold per week.

Salesforce for Restaurants FAQs

Our portfolio of products, built on the trusted Salesforce Platform, helps you to connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT and data teams — can augment their work to be more productive with connected data, trusted AI and the #1 AI CRM.

With a restaurant CRM, restaurants have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem - marketing, commerce, service and IT. This allows you to focus on driving costs down and increasing loyalty.

Salesforce CRM software for restaurants gives you a 360-degree view of guests. Boost loyalty with connected marketing, commerce and service experiences delivered via the Salesforce Platform. Empower employees and associates with digital tools and data to serve shoppers at all touchpoints.

We offer a range of capabilities across the Salesforce Platform for the restaurant industry, such as creating precise segments fast using natural language prompts and generative AI, recommending products to customers and maximising agent productivity with AI-powered insights from Einstein.

Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees and optimising partner relationships.