Deliver sustainable growth on a connected consumer goods CRM.
Salesforce's Customer 360 brings B2B2C together on one unified platform to personalise consumer connections, deliver commercial excellence, and work efficiently. Salesforce's powerful Consumer Goods CRM software is here to help you push your consumer goods business forward.
How you can use Salesforce to unlock insights and become your customers' favourite brand.
Create personalised customer experiences.
Build smarter, personalised engagements with AI-powered insights. Offer seamless experiences, relevant messages, and integrated customer support to delight consumers and improve relationships.
How Unilever uses Salesforce to provide excellent digital experiences.
“We can now deploy solutions four to five times faster and it costs us less.”
Frequently Asked Questions
What does CPG stand for?
CPG or consumer packaged goods are designed to be sold quickly and are typically the products that consumers need to replace and buy repeatedly.
What is Consumer Goods Cloud?
Consumer Goods Cloud works by giving field representatives a 360-degree view of each customer so that they can provide excellent in-store experiences and simplify operations.
What is Salesforce CDP?
Salesforce CDP is our customer data platform. It complements Consumer Goods Cloud, helping you connect customer data, analyse cross-channel behaviour and deliver personalised customer experiences