RETAIL CUSTOMER LOYALTY SOLUTIONS
Grow customer loyalty and acquire new shoppers.
Salesforce's CRM solution for retail can help you increase customer loyalty and retention. With a 360-degree view of each customer, you can use these insights to personalise engagement and build lifelong loyalty. Plus, having a connected system will help you attract new shoppers too. You can service any customer, any time, anywhere — and that will keep them coming back for more.
![Astro stood in front of a laptop showing a website selling jackets](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/retail/redesign-pages/ind-retail-04-demo_LG.png)
Create customers for life with Salesforce Loyalty Management software.
Learn how you can measure — and increase — customer loyalty with Salesforce's Loyalty Management in our demo.
What’s included in this solution?
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Loyalty Management lets you build intelligent B2B and B2C loyalty and customer retention programmes that are flexible, configurable, and easy to set up.
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Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
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Service Cloud helps you offer excellent customer service by automating your processes and supporting you to deploy the right agent at the right time.
Delvaux brings a luxury omnichannel experience to more customers with Salesforce.
“With Salesforce, we can provide customers with a richer experience by bringing the luxury and personal touch of our boutiques to our digital channels.”
![Delvaux bag.](http://www.salesforce.com/content/dam/web/nl_nl/www/images/products/marketing/delvaux-case-nl.png)
Frequently Asked Questions.
What is customer loyalty and retention?
Customer loyalty is the likelihood that a customer will continue to engage with your business for a long period of time. Customer retention is the efforts a business makes to prevent customer loss.
Why is it important to build customer loyalty?
Customer loyalty is essential for building a profitable company. It is also usually more cost-effective to retain existing customers versus constantly acquiring new ones.
How do you build brand loyalty?
Build brand loyalty by providing customers with seamless, meaningful and memorable experiences. A connected retail solution helps you understand and meet your shoppers' needs.
Explore the advantages of Salesforce for Retail.
![Fourth Edition: Small & Medium Business Trends Report](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/som-fpi-resource-card-768x432-min-v2.png)
Report
We surveyed over 8000 marketing professionals for the latest State of Marketing report.
![Meet small business leaders navigating change.](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/rcg_holidayguide2022_metadata_768x432.jpg)
Guide
The 2022 Holiday Planning Guide for Retailers.
![Make Your Small Business Marketing Work Smarter](http://www.salesforce.com/content/dam/web/en_gb/www/images/products/servicecloud/sos-cta-uk.png)