Create connected travel experiences.
Use AI and travel CRM to turn data into traveller loyalty and business resilience.
Use AI and travel CRM to turn data into traveller loyalty and business resilience.
These new tools, powered by Salesforce, allow planners the ability to focus more on their events and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travellers.
Dave HarveyChief Sales Officer and Vice President, Southwest Airlines
Consolidate data across touchpoints and systems for one comprehensive view of the traveller.
Create a unique employee environment that increases satisfaction, loyalty and productivity.
See how AI and analytics can increase personalisation, reduce costs and drive business growth.
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Customer relationship management (CRM) is a system that provides travel companies a way to manage their traveller interactions across sales, customer service and marketing, as a means to stay connected, streamline processes and improve profitability.
Salesforce is consistently ranked as the #1 CRM provider every year by a variety of organisations. Salesforce travel industry customers include the largest enterprises as well as small- and medium-sized businesses.
A travel CRM should include a solution for marketing, service, commerce and analytics roles all empowered by unlocked data and AI solutions.
Consider your specific business needs. Ask: How well does it integrate with my existing software? What security measures are in place to protect my company data? Can it be customised to fit my business processes? Can it scale with my business? What do current users say in reviews and testimonials?