Marketing Cloud

Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing.

These wise words from legendary marketers can help motivate you to create your best work.

Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you.

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

Explore how to make the most of AI-driven marketing tools to improve analytics processes, build customer loyalty initiatives, grow B2B marketing connections and more.  

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.

Being smart isn't just about having the answers; it's about knowing what to ask to get the best results.