Increase deposits with data and AI-powered personalization for customers and members.

Small but mighty, Agentforce empowers both human and AI-driven experiences, enabling Credit Unions and Community Banks to grow revenue while delivering exceptional service to their members and customers across all channels

These companies achieve success with Salesforce.

  

How it works:

Automate lead capture and management, prioritize sales-ready opportunities, and launch targeted campaigns that improve conversion.

Credit Union interface of high deposit potential members.

Deeply understand customer and member needs using pre-built features for relationship mapping and guided sales processes to customize solutions.

Credit Union interface of personalized offerings.

Empower agents with improved case management, guided proceses, and pre-built workflows to quickly resolve requests.

Flow Builder interface of transactions to research.

Use AI-powered insights to identify at-risk accounts and expansion opportunities, reward loyalty, and improve referrals.

Credit Union push notifcation appearin on a member's phone.
Credit Union interface of high deposit potential members.
Credit Union interface of personalized offerings.
Flow Builder interface of transactions to research.
Credit Union push notifcation appearin on a member's phone.

Scale service for community banks and credit unions.

Deliver personalized service with automation, AI, and data. Leverage a purpose-built CRM that helps you simplify processes, increase efficiencies, and anticipate customer and member needs.

How it works:

Set customers and members up for success with a knowledge base and chatbots that utilize modern, conversational UI.

Chat interface of consumer using Ask Astro on mobile phone.

Allow customer service representatives to pull up information right away, all in a unified system.

Credit Union interface of member's transactions.

Connect to the middle- and back-office with workflows that improve orchestration across teams.

Credit Union interface of transaction details.

Use unified interaction data and AI to understand what's important to your customers and members.

Credit Union interface of alerts and marketing interactions.
Chat interface of consumer using Ask Astro on mobile phone.
Credit Union interface of member's transactions.
Credit Union interface of transaction details.
Credit Union interface of alerts and marketing interactions.
Omdia Customer Engagement Platforms Report

See how Omdia evaluated Customer Engagement Platforms (CEP) in Retail Banking vendors.

Community Banks and Credit Union FAQ

Salesforce is used by institutions that require acquisition, onboarding, personalization, and service capabilities. Our solutions streamline operations and improve customer and member experiences with AI, data, and a purpose-built CRM for community banks and credit unions on a trusted platform.

The accelerator reduces the cost and complexity of implementation by providing pre-configuration out-of-the-box. These pre-configured use cases are tailored to the most popular needs of these organizations and built from best practices seen across community banks, credit unions, and CDFIs.

The Financial Services Cloud Accelerator is best suited for community banks, credit unions, and other banks with an asset size under $10 billion. The accelerator includes pre-configured use cases for customer and member engagement, service excellence, data and insights, and much more.