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Financial Services Cloud Einstein 1 Edition

Financial Services Cloud Einstein 1 Edition is our simplified package for accelerating customer growth and loyalty with AI, data, and CRM. This edition provides access to the best of Salesforce technology for growing revenue and scaling service in Banking, Wealth, and Insurance.

Discover your playbook for trusted AI.

Unlock data, boost productivity, and personalize engagement with the #1 AI CRM for financial services.

Financial Services Cloud

Leverage industry-specific data models, experiences, automation, integrations, and more built for banking, wealth management, and insurance.

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Reduce expensive, manual tasks and maintain regulatory compliance with no-code, point-and-click tools

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Drive growth with trusted relationships and boost front-office productivity. Proactively engage customers based on their needs with intelligent insights, and create a great first impression with integrated onboarding.

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Deliver personalized service that boosts productivity and inspires customer loyalty at scale. Purpose-built service automation can be configured once and deployed across self-service channels, the contact center, and even the branch office.

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Deliver the full power of CRM.

Sell faster with Sales Programs, built into your CRM. Guide bankers and advisors to success with AI-powered coaching and relevant resources — surfaced as reps need them in the flow of work. Improve seller productivity and deliver value quickly with best-practice templates.

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Sell efficiently with CRM-based sales mapping software. Make smarter prospecting decisions with customer record visualization. Streamline account planning while in the field, optimize field routes, and save time by automating record-keeping tasks.

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Improve operational efficiency, unlock greater agent productivity, and deliver better outcomes by breaking down channel and departmental silos to put your customer at the center of every conversation.

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Improve customer experiences by capturing contextual feedback to deliver superior service. Automate and analyze feedback at every stage of a customer journey.

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Unlock data.

Unify your customers’ financial and transactional data, CRM data, and behavioral data using Data Cloud to bring your first-party and external data together into a single lakehouse with a data model for Financial Services Cloud.

Connect your core banking transaction data, as well as other external systems, with Financial Services Cloud. Use a financial services data model with prebuilt mappings and streams in the Financial Services Cloud Data Kit.

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Understand household income, expenditures, and net worth based on calculated transaction insights and trends from Data Cloud that surface in Financial Services Cloud on FlexCards. Develop a deeper understanding of your customers and drive actions anywhere in Financial Services Cloud.

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Boost productivity with AI.

Leverage a library of prompt templates, purpose-built for financial services to ground data and generate trusted, accurate responses from the LLM of your choice.

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Einstein Copilot is your AI assistant for CRM built into the user experience of every Salesforce application. Empower teams to get work done faster with intelligent actions, deploy conversational AI with built-in trust, and extend a unified copilot with clicks.

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Empower every employee to do more with Einstein Copilot, your conversational financial AI for CRM. Sales, service, commerce, and marketing teams can get work done faster and focus on what’s important, like spending more time with your customers. All with the help of a trusted advisor — right in the flow of work.

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Get the most out of financial services software and data with thousands of partner apps and experts.

Our powerhouse partners extend the impact of Salesforce for financial services software.

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Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.

Learn new skills with free, guided learning on Trailhead.

Financial Services Cloud Einstein 1 Edition FAQ

Financial Services Cloud Einstein 1 Edition is our simplified package for taking full advantage of Salesforce through AI, data, and CRM. This version is built specifically for financial services, meaning banks, wealth managers, and insurers are expertly positioned to leverage this product to grow revenue and scale service.

Financial Services Cloud Einstein 1 Edition helps consolidate the tech stack by bundling a powerful set of capabilities into one product, at a value price. With one streamlined experience, customers are able to leverage AI and Data to personalize customer engagement at scale, grow revenue, and bolster the productivity of customer service.

You should understand how data, AI, and CRM are coming together, seamlessly, in the flow of work using real-time data. You should seek to understand if the models are built for compliance in financial services and how much configuration is needed to fit your needs.

The setup is simple. Work with your Salesforce admin to provision the licenses, choosing how many are sales-based licenses and how many are service-based licenses. Salesforce has dedicated resources for supporting customers starting on Financial Services Cloud Einstein 1 Editions.