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Financial Services Cloud for Insurance Brokerages

Deliver modern experiences for producers and account managers on a flexible, client-centric platform so you can improve client retention. Unify siloed data, automate routine processes, and create work flows that support your business’ needs ー saving time and expenses. Increase efficiency with Agentforce to streamline operations using insurance brokerage management software designed for you to build upon.

Streamline account management.

Track and manage Broker of Record (BOR) agreements seamlessly in the client record enabling producers and account managers to instantly access and update BOR statuses across the brokerage.

View a comprehensive client profile in a single console that lets you personalize conversations and drive efficiency.

Orchestrate workflows across departments with templates for tracking required tasks and documents.

Deploy intelligent discovery processes for plan-year placement and request for proposal procedures (carrier RFP).

Consolidate employee benefits plan management.

Capture policy-header information and underlying plan data in a purpose-built data model with lifecycle business processes for renewing policies with the same or a different carrier and canceling policies.

Capture employer paid rates for both fully-insured and self-insured plans with workflows to calculate premium, fees, or fully-insured premium equivalent and expected revenue based on plan type.

Get the ease and efficiencies you need as you support multiple employer or employee contribution schedules on a single plan.

Simplify benefit tracking with intuitive user experiences for plan summaries and details. Standardize plan definitions across carriers using configurable templates that support ongoing updates to enhance data tracking, quality, and client benchmarking.

Provide personalized service for property and casualty policies.

Maintain policy-header, participant, asset, coverages, limits, deductibles, and retention with a purpose-built data model. Manage policy versions with lifecycle business transactions for renewing policies with the same and different carriers, endorsing policies, and canceling policies.

Improve the efficiency and effectiveness of your tracking when you convert email claims notifications to cases automatically and create claims.

Streamline commission processing and revenue tracking.

Utilize a library of reusable producer split definitions for initial and renewal terms, based on named producers or roles. Apply these definitions at the account level, with effective dates, and automatically inherit them at the policy level. Easily update and reassign splits in bulk as producers or definitions change.

Process direct-bill commission statements with a flexible system that ingests carrier commission statements, matches them to brokerage policy records, determines producer splits, and calculates producer commission amounts and/or production credits.

Track expected revenue to compare with actual commission statements and identify revenue discrepancies.

Automate agency billing and reconciliation

Define customer payment terms using purpose-built billing configuration to process renewals and endorsements efficiently while instantly and accurately capturing granular premium, tax, and fee details.

Salesforce screen showing transaction details such as premium, tax, and fee; a renewal pop-up, and a billing configuration module.

Generate accurate invoices automatically using customizable templates, adjust previously issued invoices with credit and debit memos, and email invoices using automated workflows, putting customer communication on autopilot.

Salesforce screen showing an invoice with a notification that the invoice was generated as well as a PDF of the invoice.

Accelerate cash flow with automated payment runs to collect funds and settle open invoices using native or third-party payment gateways ー transforming collections from a manual chase into an efficient, background process.

Salesforce screen showing a payment run and a popup notification that a payment was processed.

Automatically generate and post journal entries to the general ledger, support accounting period close, and prevent post-close postings ー ensuring accurate financial reporting and full auditability.

Salesforce screen showing a general ledger accounts and transaction journals.
Salesforce screen showing transaction details such as premium, tax, and fee; a renewal pop-up, and a billing configuration module.
Salesforce screen showing an invoice with a notification that the invoice was generated as well as a PDF of the invoice.
Salesforce screen showing a payment run and a popup notification that a payment was processed.
Salesforce screen showing a general ledger accounts and transaction journals.

Get the most out of Financial Services Cloud for Insurance Brokerages with thousands of partner apps and experts.

Accelerate time-to-value with thousands of prebuilt and consultant offerings on AgentExchange. Check them out today.

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with Insurance Brokerage tips, tricks, and best practices.

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Insurance brokerage FAQ

Insurance brokerage management software provides a complete view of the business including carriers, customers, policies, and lines of business. It supports critical account management processes like managing broker of record, quoting new business, and paying broker commissions.

Insurance brokerage management software helps brokerages to modernize operations on a unified platform that automates processes, reduces costs, deepens client relationships, and drives growth.

If you are currently using Financial Services Cloud, you can activate Financial Services Cloud for Insurance Brokerages in your existing org. If you are currently using Sales or Service Cloud, you can activate Financial Services Cloud right in your existing org and add Financial Services Cloud for Insurance Brokerages. If you aren't using Sales or Service Cloud, you can get started with our free trial here.

Choose the insurance brokerage management product that's right for you by evaluating the individual needs of your business. Consider if you need to track policy details for specific industries, manage commissions and revenue tracking, or provide great visibility across clients for producers and account managers. Salesforce Financial Services Cloud for Insurance Brokerages provides a platform that you can customize to your business needs.

An agency management system is a centralized platform that provides a complete view of your business. It organizes data across carriers, clients, policies, and business lines. The software supports critical tasks like quoting new business, tracking broker of record agreements, and processing commissions. This unified approach streamlines daily operations and boosts efficiency.

Yes, these terms are often used interchangeably in the industry. Both refer to platforms that manage the daily operations of an insurance business. They provide centralized tools for policy tracking, client management, and commission processing. Solutions like Financial Services Cloud effectively serve the operational needs of both agencies and brokerages.

It unifies client data and automates routine workflows. This allows account managers and producers to focus on client needs rather than administrative tasks. A centralized platform provides a complete view of client interactions. This leads to better service and higher retention rates.