Consumer Goods Digital Bootcamp

Transform your consumer goods business with ecommerce expertise.

Explore all of the Consumer Goods Digital Bootcamp lessons.

 
 
 

Lesson 1: Hear from Practitioners

 
 
Image representing the panelists from Yeti, KIND, Constellation Brands, and Salsify for this webinar.

LESSON 1A

Gathering First-Party Data with D2C

Meet panelists from Yeti, KIND, Constellation Brands, and Salsify. Hear how industry leaders are leveraging first-party data.
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Image representing the panelists from Yeti, KIND, Constellation Brands, and Salsify for this webinar about automating B2B Commerce.

LESSON 1B

Integrating Routes to Market

Learn how expert practitioners are approaching B2B digital sales today.
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Image representing the panelists from Yeti, KIND, Constellation Brands, and Salsify for this webinar about automating B2B Commerce.

LESSON 1C

Supporting Breakout Brand Growth

Hear from leading commerce minds on how to identify and grow breakout brands within your business.
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Lesson 2: Get Hands-On with How-To

 
 
Image featuring the Yeti logo and commerce dronebox

LESSON 2A

How to Leverage Data with D2C

Learn how Yeti uses data to grow a D2C business. Get tips on leveraging first-party data and formulate your own D2C plan.
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Image featuring the Kellogg’s logo and commerce dronebox

LESSON 2B

How to Integrate Routes to Market

Hear from Rob Birse, Head of B2B Ecommerce at Kellogg's, and industry thought leader, Sunil Rao, to get tactical advice on starting digital transformation at your company.
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Image featuring the FLOR’s logo and commerce dronebox

LESSON 2C

How to Support Brand Growth

Learn how to scale a breakout brand the right way with expert advice from James Pope, General Manager and Director of Marketing and Sales Operations, and Kayla Frissora, Digital Marketing Manager at FLOR.
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Lesson 3: Create a Business Case

 
 
Image featuring the Astro holding the Forrester logo with a drone box flying around him.

LESSON 3A

B2B Use Case Business Case

Join Forrester to learn how to build an effective business case by quantifying benefits and costs for Salesforce B2B Commerce, using the Total Economic Impact model.
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Image showcasing the Forrester logo surrounded by a decorative circle

LESSON 3B

D2C Use Case Business Case

Build an effective business case for going direct to consumer by quantifying benefits and costs for Salesforce B2C Commerce with guidance from Forrester.
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Image of Astro holding a ROI calculator and pointing to the three key strategies to unlocking the secrets to commerce.

LESSON 3C

Upside Use Case Business Case

Follow along with Forrester to build a business case based on a hypothetical framework with both B2B and B2C Commerce use cases discussed throughout the Bootcamp.
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