Outstanding customer service is simple, but not easy. What if all it took was a complete, unwavering, uncompromising commitment to creating personalized customer experiences, every time? Join Robert Spector, the journalist and author who's followed Nordstrom's dedication to customer service over the last 30 years, as he discusses:

• The characteristics of companies obsessed with service excellence
• Why customer loyalty is the ultimate competitive advantage
• How to become the Nordstrom of your industry

Robert Spector is an internationally acclaimed author, speaker, and consultant who's worked with numerous Fortune 500 companies worldwide. He's particularly known for his bestselling book The Nordstrom Way.