As the marketing ecosystem expands to include new platforms, channels, and mediums, marketers are tasked with incorporating more and more data into their reporting and analytics strategies. Marketers need data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As data volume and variety increases, effective use of data is becoming central to marketing success. In this webinar, learn how Salesforce’s media team drives marketing efficiency and business impact with automation and a centralized view of performance. See how process and technology can help teams ensure data quality, incorporate new data sources, standardize marketing taxonomies, and scale reporting across teams to regions, business units, and product lines.