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How to Optimize Your Loyalty Program as Consumers Shift Spend

Featured Speakers:

Courtney Hilbert, Sr. Director, Analytics, Merkle
Nicole Leinbach, Founder, RetailMinded.com
Michelle Grant, Director, Industry Insights, Salesforce
Natasha Janic, Senior Product Marketing Manager, Salesforce

As consumers are spending less and focusing on value due to inflation and their openness to trying new brands, it’s more important than ever to build strong customer relationships. Loyalty programs aren’t just for discounts, but also for engagement, gathering first-party data and nurturing relationships that can withstand tribulations like inflation.

Brands are also looking at ways to save on costs. Optimizing your loyalty program and promotions, as well as your program manager’s time is critical.

Join our experts from Salesforce, Merkle & RetailMinded as they discuss:

  • The impact of inflation on customer loyalty
  • How to build loyalty during inflationary periods
  • How Salesforce & Merkle can help you optimize your program performance

 

Access the webinar now.

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