Our most successful customers are intensely focused on the path to value right from the beginning of their Salesforce journey. This starts with a compelling business case which becomes the north star to drive organizational alignment, project scope, objectives and timelines. In addition, this exercise extends past the initial business case with the critical activity of tracking value realized throughout implementation and beyond.

In this session the Salesforce Business Value Service team will discuss best practices and approaches both to create a business case and measure the business impact of Salesforce. These approaches and techniques have been gleaned through over a decade of experience with customers in the field as they are challenged to align business needs with technology solutions.