Salesforce surveyed Healthcare and Life Sciences marketing leaders around the world to learn the trends and challenges shaping the marketing industry. While the current macroeconomic environment has healthcare teams examining budgets and fine-tuning tech stacks, 93% of healthcare marketers say their work provides greater value now than it did a year ago.

In this webinar, we’ll dive into findings from the research including how healthcare marketing leaders are innovating to remain competitive. You’ll learn how they’re investing in new tools and technology to support automation, productivity, and real-time intelligence. You’ll also hear from Ascension’s marketing leaders on their approach to driving innovation and what benchmarks they’re using to evaluate success.

Join us to explore some of survey’s biggest takeaways, including:

• How modernizing and fully utilizing tools and technology is impacting healthcare for optimal patient engagement
• How to align data strategy with marketing priorities
• The steps healthcare marketers are taking to prepare for the retirement of third-party cookies
• How metrics and KPIs are shifting as marketers pursue real-time intelligence