Questions? Call us at 1-800-667-6389
Automated Real-Time Personalization in Action with Salesforce
Featured Speakers:
Asae Dean, Sr. Director, Product Management, Salesforce
Sonia Lele, Sr. Director, Personalization and Growth, Salesforce
Katie Wheeler, Sr. Manager, Product Marketing, Salesforce
94% of marketers say customers expect personalized experiences, but only 26% are confident in their personalization strategy. Join us to learn how Salesforce uses Marketing Cloud Personalization technology to engage with its prospects and customers at the 1-to-1 level.
In this webinar, you’ll hear from Salesforce experts on their plan to transform Salesforce’s digital experience using a world-class personalization platform in order for prospects and customers to have the best experience possible, including:
- How Salesforce moved from running a pilot to Personalization Primetime
- The pillars of personalization and how Salesforce leverages both Marketing Cloud Personalization and Customer Data Platform
- Content readiness and tagging, plus campaign management
- A sneak peek into the company’s future plans for omni-channel personalization