Contact center leaders are under tremendous pressure to deliver meaningful customer engagements while grappling with reduced budgets, disconnected systems and an agent retention crisis.

In this webinar, hear from Forrester analyst Christina McAllister on the biggest challenges contact centers leaders face today and the importance of maintaining a focus on CX quality when deploying digital channels and automation. You’ll then hear from Salesforce product leader Matt Kravitz with a step by step guide to how exactly contact centers should approach this shift, with actionable tips on becoming a digital, modern and efficient hub of customer engagement.