Today’s marketers are being asked to do more with less and connect with customers in new ways despite budget cuts and reduced headcount. For many brands, balancing privacy and personalization to build lasting relationships can be a significant challenge.

Join us as we discuss how Salesforce Data Cloud for Marketing unlocks value from first-party customer data you own by creating a complete view of each individual that allows you to personalize seamlessly across channels and ad platforms while optimizing spend.

We’ll cover:

• Trends in the marketplace related to data and personalization demands
• How Data Cloud uses data from the entire customer relationship to power automation, derive insights, and deliver hyper-personalization
• New Data Cloud advertising innovations, use cases, and product demos