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8 Email Best Practices for 2023

Featured Speakers:

Ruth Bolster, Manager, Product Marketing, Salesforce
Hilary Givens, Product Marketing, Salesforce

Email marketing is both an art and a science. It takes patience, testing, and creativity to get it right. No matter who your customer is, improving your email marketing can help you increase brand loyalty... and sales.
In this session, Salesforce's Ruth Bolster and Hilary Givens, will show you how to think about your emails within the larger customer journey.

You'll learn:

  • How to choose impactful KPIs that showcase customer engagement
  • How to maintain your deliverability (and when it's ok to say goodbye to unengaged prospects)
  • How to add AI into your toolset to drive more engagement and save time

 

Access the webinar now.

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