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How Salesforce Starter is Accelerating Growth with Product-Led Journeys

Featured Speakers:

Elliot Greenwald, Senior Vice President, Easy, Strategy & Growth, Salesforce
Keara Cho, Senior Director, Field Marketing, Salesforce
Daniel Newman, Executive Strategist, Communications, Media, and Technology, Salesforce
Tatum Marshall, Senior Product Marketing Manager, Salesforce

Product-led growth (PLG) strategies help maximize customer value and reduce costs, but they can be tough to implement. Join us to learn how Salesforce Starter's Marketing team (formerly Salesforce Easy) is building a product-led strategy from the ground up within Salesforce.

In this webinar, you will hear:

  • What Product-Led Growth (PLG) is and why it is becoming a dominant strategy in SaaS
  • Salesforce Stater's PLG strategy
  • Challenges Salesforce Starter’s marketing team has faced implementing a PLG strategy in an organization that has a dominant sales-led go-to-market motion
  • Top PLG marketing use cases they’ve implemented and how Marketing Cloud powers those use cases
  • Key success metrics and results of their PLG initiatives

 

Access the webinar now.

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