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Salesforce & Forrester: A Practical Approach to Measuring Marketing Impact

Featured Speakers:

Courtenay O'Connor, Consultant, Forrester
Bo Lowery, VP of Marketing, Wild Birds Unlimited
Kim Howard, Manager of Intelligent Marketing, Wild Birds Unlimited
Jay Wilder, VP Product Marketing, Salesforce

Proving the business value of your marketing technology investments is top of mind. But how do you assess the total impact of marketing? Join this session with Forrester and Salesforce for a behind-the-scenes look at our new Total Economic Impact Study. We'll discuss research on the ROI of Salesforce for Marketing across data, personalization, engagement, AI, and analytics — based on real customer success interviews and analysis across industries.

In this webinar you’ll learn:

  • Why Salesforce generates a 299% ROI for marketing organizations
  • How to assess the impact of your marketing technology investments
  • Insights from marketing peers on how to drive efficient growth and loyalty

 

Access the webinar now.

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