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How Salesforce Uses Tableau to Run its Marketing Department

Featured Speakers:

Greg Bennett, Director, Product Marketing, Salesforce
April Doud, Sr. Manager, Product Marketing, Salesforce

What’s the key to growing your customer base and increasing profitability? For Salesforce’s marketing team, the answers start with data and analytics.

Join this webinar to find out how Salesforce puts data at the heart of marketing decisions with Tableau and Data Cloud to drive customer loyalty and brand engagement. Get behind-the-scenes tips on how to:

  • Monitor how campaigns drive leads and pipe
  • Drill down and understanding trends by operating unit to reduce costs
  • Share insights across teams by campaigns and tactics for efficiency

 

Access the webinar now.

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