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How Salesforce Turns Data into Meaningful Customer Moments

Featured Speakers:

Sonia Lele, Senior Director, Data Science, Salesforce
Andrew Lee, Product Marketing Manager, Salesforce

Customer expectations are rising and personalization is no longer just “nice to have.” Fortunately, Data + AI + CRM can help you maintain customer loyalty and gain insights in a post-cookie world. See how Salesforce uses the Data Cloud to unify online and offline data to create omni-channel personalized experiences. Learn how marketers can:

  • Get started using Data Cloud to gain a single view of the customer
  • Personalize experiences across sales, service, and marketing
  • Use insights to continually optimize experiences

 

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