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Prove Marketing ROI, Amplify Your Brand, and Drive Sales with Salesforce for Transportation & Logistics
Featured Speakers:
Sylvia Cintron, Vice President, Marketing, Forward Air Corporation
Bob Hitt, Industry Advisor for Transportation & Logistics, Salesforce
Melissa Spadafore, Lead Solution Engineer, Salesforce
It's never been more important for marketing and sales to be aligned. Sales needs marketing to provide a healthy pipeline, and marketers need sales to close business and demonstrate ROI.
Join thissession for a discussion with Sylvia Cintron, VP of Marketing for Forward Air Corporation, about the instrumental role marketers play in any transportation organization. We'll discuss how Forward Air uses Marketing Cloud to run and track campaigns, and see firsthand how Salesforce supports every stage of the sales cycle.