In today's landscape, where marketers are being asked to do more with less, leveraging Artificial Intelligence to get the job done has become mission-critical in campaign development and deployment. But it's not just about using the tools available — it's about adopting an AI strategy that empowers marketers to test, learn, and test again.

Join Salesforce experts as they explore AI for marketer-specific use cases, and hear how customers have used Einstein AI to improve overall marketing effectiveness. In this session, you will learn:

• The difference between predictive and generative AI
• Strategies for incorporating AI tools into your messaging practices
• How AI-powered practices will power conversion across the customer lifecycle
• Real-life success stories that showcase the tangible benefits of leveraging AI