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Reimagining Campaign Optimization with Intelligence
Featured Speakers:
Nia Coleman, Product Marketing Manager, Salesforce
Sarah Yang, Principal Solution Engineer, Salesforce
Cristina Hernandez, Distinguished Business Consultant, Salesforce
Long gone are the days of stale data and outdated insights. Marketers today require an automated approach to unifying their cross-channel marketing performance. They need rich insights to inform opportunities for campaign and spend optimization, but with rapidly changing and growing amounts of data. That’s why they are turning to tools like Marketing Cloud Intelligence to maximize their media and marketing budgets to drive successful outcomes.
Join Salesforce Intelligence experts to learn how to:
- Automate the integration, centralization, and unification of every investment and activity across your customers’ journey
- Empower users to analyze and act on the right insights — in the right moment, based on actual performance outcomes
- Leverage AI-powered insights, customers identify spend efficiencies, which can then be reinvested into smarter, more effective campaigns and channels
- Apply Google Analytics 4 migration best practices, marketing intelligence and web use cases, and tips and tricks to support your transition