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4 Steps to a Future-Proof Marketing Data Strategy

Featured Speakers:

Allison Urffer, Director, Marketing Data Intelligence, Geisinger
Emily Dalo, Business Intelligence Analyst, Geisinger
Nia Coleman, Product Marketing Manager, Salesforce

Marketing data is ever-evolving and complex. Whether you’re working with a handful — or hundreds — of data sources, gaining a holistic, centralized, transparent view of your campaign performance data can be difficult. That’s why marketers need a future-proof strategy to manage their dynamic and growing amounts of data. Marketing Cloud Intelligence helps marketing teams connect, prepare, analyze, and scale their data for optimal campaign success.

Join Salesforce Intelligence experts and Geisinger for our webinar: 4 Steps to Future-Proof Marketing Data Strategy. You’ll learn how to:

  • Automate the integration, cleansing, and harmonization of multi-channel campaign data
  • Unify every investment and activity across the patient journey into a single view
  • Tie top-of-the-funnel marketing activities to bottom-of-the-funnel sales and conversions

 

Access the webinar now.

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