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Connect with Customers: How to Build a Mobile-First Journey

Featured Speakers:

Jason Stoller, Director of CRM, WB Games
Brett Bothe, Senior Product Marketing Manager, Salesforce
Caitlin Dwyer, Senior Product Manager, Salesforce


Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most.

Join Salesforce and WB Games to explore the art and science of building mobile-first journeys that truly wow. In this webinar, you’ll learn:

  • How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle
  • The importance of campaign-to-campaign transitions, and how to master them
  • How to build a mobile-first journey through a hands-on demo

 

Access the webinar now.

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