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Enhancing Trade Strategies with Trade Promotion Optimization

Featured Speakers:

Brian Love, Trade Promotion Strategy Lead - Consumer Goods, IBM
Nicolas Dubernard, Consumer Goods Cloud Lead - Consumer Goods, IBM
Ronald Labhart, Industry Solutions & Strategy Director, Salesforce
Najah Phillips, Senior Product Marketing Manager, Salesforce

Join us to learn about our new product- Trade Promotion Optimization! Trade Promotion Optimization is a new capability that enhances our Trade Promotion Management solution with more intelligence. Now Key Account Managers can build more effective promotions with baseline and uplift predictions. Our Product team and IBM Trade Promotion leaders will provide valuable insights on Trade Promotion Optimization best practices and how Einstein Discovery can help you take the guess work out of trade planning to maximize promotion ROI’s.

 

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