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Drive Customer Lifetime Value with 4 AI-Powered Strategies for Marketers
Featured Speakers:
Hody Crouch, Vice President, Data & Analytics, The Aaron's Company Inc.
Brett Bothe, Senior Product Marketing Manager, Salesforce
Is improving customer lifetime value at the top of your New Year’s resolution list? Us too. So let’s do some 2024 planning together: Join this webinar to learn how to improve your customer lifetime value with AI tools built for marketers.
During this session, our customer Aaron’s will share how they deliver exclusive offers and messages to customers across channels using real-time data, providing a personalized experience for each customer. This level of scale isn’t possible without AI! We’ll dive into the Aaron’s use case, how they got started with AI, and the role data plays in their marketing ecosystem. We’ll also cover how you can get started and distill marketing AI tools into four key lifecycle components: segmentation, orchestration, personalization, and insight. You’ll walk away with a realistic understanding of how this applies to you, and how you can factor AI into your marketing plans for next year.