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Influence Early, Win Often: Leveraging Salesforce for Opportunity-Based Marketing

Featured Speakers:

Erin Sellman, Marketing & Strategy Executive, Weisiger Group
Lester McHargue, Executive Strategist - Manufacturing, Salesforce
Eric Petersen, Digital Solution Engineer, Salesforce

Discover the power of opportunity-based marketing in B2B manufacturing. This webinar explores how integrating marketing, sales and service can lead to more project wins in a landscape where decisions are made by an ecosystem of influencers, specifiers, and decision makers.

This webinar highlights how leveraging Marketing technology can significantly enhance project win rates, increase revenue through cross-selling/up-selling and strengthen customer relationships. We'll delve into how digital, particularly Data Cloud, marketing engagement, and advanced CRM, help you transform manual, siloed processes into an automated, connected scalable approach.

This webinar offers insights into:
  • Opportunity-based marketing trends: Key insights on adapting to the changing B2B buyer journey.
  • Dynamic customer engagement: Crafting tailored conversations for customer roles, from influencers to purchasers, to influence win rates.
  • Technology transformation: Utilizing Data Cloud and Marketing Cloud, and CRM to convert manual, siloed processes into automated, targeted marketing efforts.
  • Impact insights: How Salesforce can amplify your marketing impact, driving increased revenue through cross-selling/upselling, and strengthening customer relationships.

 

Access the webinar now.

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