It’s that time of year again. The holiday season is fast approaching and retailers and brands are making arrangements. After nearly half a decade of headwinds for consumers, things are finally coming to a breaking point. Credit card debt is piling up as shoppers offload inflation. Meanwhile, they’re buying less and trading down, foregoing luxuries for essentials and lower cost alternatives. What are the biggest risks and opportunities in today’s market? In this webinar we will walk through our top five predictions and ways to increase your share of wallet during the most wonderful time of year, including:

• How AI will bring relief to the bottom line
• How Chinese shopping applications will shape shopper expectations
• What impact loyalty will have on marketing

Methodology:
Salesforce has a unique data set that tells you What & Why of digital shopping. More than 1.5B+ consumers in 34 countries shop across multiple channels and devices on our platform. With unparalleled access to signals at scale, our Shopping Index - built on Tableau - provides the industry standard for digital behavior and benchmarks.