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Engage Patients Easily with Omnichannel, Data-Driven Strategies

Featured Speakers:

David Stern, CEO, Boston IVF
Elissa Karp Cooper, MBA, Director of Sales, Boston IVF
Debbie F. Aguiar, Director of Paid Media, CRM & Marketing Automation, Baptist Health South Florida
Ben Seyden, Vice President of Healthcare Strategy, Salesforce

Welcome to a new era of healthcare, where patients are demanding hyper-personalized engagement at the right time on their preferred channel. To meet this demand, you need the right technology and Salesforce is bringing together all the things you need to crack the code. Learn how to personalize patient access and referral services with tools like Data and AI, to effectively outreach to your patients and hear from industry leaders on their strategies. In under an hour you will learn:

  • The essentials for achieving a 360 degree view of your patient with real-time data brought in from diverse channels
  • Strategies for using that data to attract new patients and retain your current ones
  • How to use data-driven insights to continually refine your engagement strategy for maximum success

 

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