Many leaders understand the AI imperative by now, yet businesses still face challenges putting AI tools to use. In fact, 76% of executives today struggle to deploy AI effectively. Sound familiar?

While AI's promise is vast–with transformative outcomes like improved customer relationships, increased productivity, and higher margins–the most strategic way to get started is by narrowing your focus with an AI pilot.

In this webinar, Ben Richards, AI GTM Lead at Salesforce, will show you how to start your pilot and go from idea to action. A seed-and-grow approach is key to maximizing the value of generative AI in existing business processes and helping you demonstrate fast ROI.

Through a 4-step approach and a hands-on AI demo applicable to businesses of any size or industry, you will learn to assesswhere AI will flourish in your company and how Salesforce can help you:

• identify AI use cases specific to your business
• measure the success of your AI projects
• get started with AI and run a manageable pilot
• continue building upon your company’s AI success