Navigating the complexities of personalization in business is crucial for staying ahead in today's market. Understanding what personalization is, its evolution, and future directions are essential for any business aiming to enhance customer engagement and satisfaction. "Demystifying Personalization" is an upcoming webinar designed to unpack these elements and provide actionable insights and examples.

Join us as industry leaders from Litmus and Salesforce share their real-world application of personalization strategies to illustrate how effective handling of first-party data (1PD) can transform customer interactions. Learn about the necessary tools and strategies for collecting and activating 1PD, and how these efforts can lead to significant improvements in business operations and customer relations.

Key topics:

• What is personalization - how has it evolved, where is it headed?
• Deconstructing 1PD - what’s needed, how to collect it, how do you action it?
• Roadmap - Steps to starting or improving your use of 1PD.