Adopting an analytics-enabled, omnichannel commercial model is crucial for the life sciences industry to address the challenges of HCP engagement. Companies that successfully embrace this transformation can unlock substantial value, including increased scripts or product adoption, higher HCP satisfaction, improved engagement, and - most importantly - greater patient outcomes.

Learn how Salesforce and Deloitte Digital can help pharma and medtech organizations transition from traditional engagement methods to data-driven, tailored approaches by:

• Connecting HCP and patient interactions with real-time data
• Streamlining sales and marketing with automation
• Delivering personalized communications with AI