The future of B2B marketing is customer-driven relationships, powered by accessible and actionable data across marketing, sales, and service teams. Building customer relationships requires revenue teams to harness unified data from across the business - and outside the CRM - empowering seamless handoffs, delightful AI-powered moments, and more measurable ROI.

In this webinar, we’ll discuss how new innovations for Marketing Cloud built on Data Cloud make it easier for B2B marketers to improve relationships with their customers and increase their team's efficiency. You'll learn how Marketing Cloud Account Engagement customers can connect to our Marketing Cloud Growth and Advanced products - allowing B2B marketers to do things like run a new mobile campaign using conversational SMS that connects marketing and service teams, and continue a long-running nurture campaign with enhanced analytics.

Key takeaways:

Learn how B2B marketers can utilize Data Cloud and new functionality within Account Engagement to:

• Unify data that’s accessible and actionable across your organization
• Hyper-personalize content and conversations using trusted AI
• Deliver frictionless experiences for cross-departmental customer journeys