Customer-Centric Connected Assets: A Growth Engine for Manufacturers

Elevate customer experiences with intelligent products and services.

Connected assets are transforming manufacturing by increasing efficiency and enabling data-driven decisions. New technologies are turning products into digitally-connected assets, pushing manufacturers to innovate and connect their products in new ways.

These connected assets are reshaping manufacturer-customer relationships, and requiring advanced capabilities to directly manage assets, offer subscription models, and shift toward service-centric business models. This customer-centric approach opens up new revenue opportunities and could save manufacturers trillions over the next few years.

To capitalize on this shift, manufacturers must blend new technical engineering capabilities with traditional IT responsibilities, and adapt marketing, sales, and support processes to include service capabilities and proactive customer relationship management. This white paper explores how to navigate this transformation and create new business value. It discusses the broad implications of connected assets and the changes needed to support enhanced customer engagement.

 
 
 

Learn how connected assets can transform your business

This whitepaper explores:

  • The impact of connected assets on your business model
  • How to adapt marketing and sales processes for a customer-centric approach
  • How connected asset data contributes to creating improved service experiences

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What's inside this white paper:

  • How to create new recurring subscription revenue opportunities with connected assets
  • The benefits of digital twin data and how it contributes to customer experience
  • The role of product-in-use data in the customer lifecycle
  • How connected assets, AI, and analytics can help differentiate manufacturers from the competition
  • How to improve business outcomes from connected assets with Salesforce
 

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