In the face of the media industry's rapid digital transformation, account teams (particularly B2B media) now have a vastly different product portfolio. In order to maximize ROI and face these challenges head-on, media sales teams must adopt tools to help them conduct business more efficiently and effectively. Read how Salesforce is empowering some of the world’s largest and most innovative media companies by:

  1. Equipping sales teams to sell from anywhere
  2. Offering a single platform of engagement versus swivel chair systems
  3. Incorporating intelligence and personalization every step of the way
 
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