Research Report: Shopper-First Retailing

The New Rules of Retail from Today’s Consumers

For years, the retail narrative has been laced with gloom and doom. But is that story true?

Read our latest research to learn more about today’s retail landscape through the actions, voices, and eyes of today’s shoppers. Discover where and how they’re interacting, where friction in the shopping journey lies, and what this all means for retailers.

Get the true story of retail through three unique data sources:

Shopper activity: digital shopping behavior of 500+ million shoppers
Consumer survey: preferences of 6,000 global consumers
Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience

Complete the form to download the report, which includes three shopper-first mandates, real success stories, and takeaways you can act on now.

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Research Report: Shopper-First Retailing

The New Rules of Retail from Today’s Consumers

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