In the The Forrester Wave™: Customer Analytics Technologies, Q2 2024, Forrester recommends that customers should look for providers that do three things:
- Prioritize the capture and analysis of unstructured data
- Verticalize data and analytical models
- Optimize decision-making guidance
Salesforce does all three. That’s why they named us a Leader in the Forrester Wave™: Customer Analytics Technologies, Q2 2024.