Universities need to take a strategic approach to unify their communications. This requires aligning People, Process, Technology and Data to allow communicators to effectively engage with their constituents.
You’ll learn:
- Shared benefits around cost, knowledge, data, and messaging
- Support services necessary to bolster technology, people, and data
- Recommendations on how to overcome major pitfalls
About the Author: Rob Zaebst is the former Head of Digital Strategy at a BigTen University. As an Industry Advisor at Salesforce, he provides insight around how to plan, develop and implement Digital marketing strategies.