Higher Ed and the Case for Real-Time Personalization

Webinar on Demand

Speakers:

Brad Schleicher, Director Industry Solutions Salesforce.org
Rob Zaebst, Industry Advisor, Salesforce.org
Michelle Roch, Senior Solution Engineer, Salesforce.org

The ever-growing digital landscape in higher education means that schools must engage constituents in real-time during the moments that matter. This goes beyond multi-channel or omnichannel — this is a moment-oriented architecture for marketing technology done by connecting broad data sets to deliver significance and relevance to constituents.

In this session you’ll learn about:

Adjusting your strategy to support real-time personalization

Optimizing your first-party data capture

Deriving actionable insights from your data while better understanding the ROI behind individual campaigns and channels

Want to learn more about Salesforce's commitment to nonprofits, educational institutions, and philanthropic organizations? We believe in technology for social good. Visit Salesforce.org >

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Higher Ed and the Case for Real-Time Personalization

Webinar on Demand

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