Higher education institutions are changing the way they use data to support students due to the rising use of automation such as AI and ChatGPT. This includes revising how they collect, store, and analyze data in order to improve and personalize the student experience.
Examples of data being used to assist students in the latest Chronicle case study include how:
- Colleges personalize contact with potential students through data-driven approaches to overcome barriers and improve enrollment.
- Individualized case management through CRM software for students improves efficiency and personalized student support.
- Artificial Intelligence can make sense of data and predict student engagement.
Explore how data and AI can strengthen institution-student connections in the guide.
