Oregon State Ecampus’s Digital Marketing Maturity Journey
Webinar on Demand
Speakers:
- Rebecca Badger, Director of Marketing and Enrollment Services, Oregon State University Ecampus
- Joel Gustafson, Digital Marketing and UX Manager, Oregon State University Ecampus
- Rob Zaebst, Strategic Marketing Industry Advisor, Salesforce
The digital transformation journey of Oregon State University's Ecampus Marketing has brought success in many areas. From driving brand awareness to increasing recruitment to the ecampus program, the university's marketing success continues. The OSU Ecampus team recently engaged with Salesforce to conduct a Digital Marketing Maturity Assessment to better understand their current state, identify new opportunities, and establish a roadmap on how to drive their success further.
Watch the webinar recording to learn about OSU Ecampus’s digital marketing maturity journey from the beginning to now, how Salesforce has informed the strategy, and what the university is looking to do in the future to meet its goals.