Building a Data Management Strategy for Your Nonprofit
Whitepaper
Fewer than 25% of nonprofits report having a data management plan in place. This means data is rarely used to make decisions or predict behaviors.
When a nonprofit invests in data management, they are more impactful because they can use data to:
- Put trust at the center of your mission by ensuring stakeholder data is connected, cleansed, compliant, and secure
- Make engagement campaigns more intelligent, sticky, and compelling by activating data for predictive insights
- Analyze and visualize data related to all aspects of operations and use this information to make better decisions
- Amplify and augment the work your team is doing by using AI to predict outcomes and generate content
This whitepaper will explore how to begin building a data management plan and unlocking value with Salesforce technology.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/sfdo/data-management-whitepaper-sfdo.png)
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