The Global Online Fundraising Scorecard

A Mystery Donor's Look at the Online Giving Experience

In this report from Salesforce.org and NextAfter, you'll discover the insights we uncovered by becoming a mystery email subscriber and online donor to 630 organizations in 9 countries.

This research set out to answer key online fundraising experience questions like:

How easy is it to sign up for email?
How many emails are nonprofits sending to their subscribers? Their donors?
How are nonprofits focusing on recurring giving on their donation pages?

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The Global Online Fundraising Scorecard

A Mystery Donor's Look at the Online Giving Experience

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