Salesforce CRM:
Everything you need to know.
What is CRM (customer relationship management) and what can it do for you?
Learn more about CRM technology, how to use it, and its business benefits.
Table of Contents
![Dan Torunian in a blue circle with the PayPal logo in a white circle](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-paypal-lg.png)
VP, Employee Technology & Experiences, PayPal
What is CRM?
CRM is an acronym for customer relationship management. It’s a technology used by any kind of business or organization, large or small, to manage and support customer relationships. CRM technology helps organizations build and grow relationships across the entire customer lifecycle, including marketing, sales, commerce, service, and IT. It’s used by B2C companies in consumer goods and retail and also by B2B organizations across high tech, manufacturing, financial services, healthcare, and more.
A CRM system allows businesses to manage customer and prospect relationships with data. You can store, track, and analyze customer and prospect information in one central location, including contact and account information, sales opportunities, service cases, and marketing campaigns. With data in one central location, organizations have a complete picture of customers and prospects that can be shared and analyzed by teams across the company in real time.
Why choose Salesforce for CRM technology?
Long gone are the days when CRM was just a simple database that stored customer information. Now, it’s an intelligent, proactive, AI-powered platform that empowers employees with the information they need to make the best decisions for every customer. It’s the backbone of the world’s most customer-centered organizations and helps companies put the customer at the center of everything they do.
Salesforce Customer 360 is the complete Salesforce CRM product portfolio of market-leading applications to build and sustain customer relationships across every line of business.
It’s complete.
You can integrate data from any source, make sense of it, and take action in real time with our MuleSoft integration platform and Tableau, our business intelligence platform. Einstein, our built-in artificial intelligence (AI), uses this data along with workflows in Slack to completely automate the majority of repeatable business functions.
![A smiling man and the Customer 360 color wheel and industry names (Sales, Service, Marketing, and Commerce)](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-platform-lg.png)
![Slack logo above three headshots with hash tags underneath them, including #sales-team, #service-team, #retail-partners](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-slack-lg.png)
It’s collaborative.
It’s scalable and secure.
It’s adaptive and flexible.
We’re customer-obsessed.
![Astro with a smiling man holding a tablet and the questions "What industry is your business in?" and "What is your role?"](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-solution-lg.png)
Answer a few quick questions and we‘ll create a CRM solution for you and your business.
Discover how Salesforce CRM helps organizations grow.
![NBCUniversal Logo](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-nbc-lg.png)
NBCUniversal transforms how sales and marketing teams collaborate around the customer.
![Headshot of Linda Yaccarino in a purple circle with branches, a hummingbird, and a mountain around her.](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-nbc-head-lg.png)
“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.”
Linda Yaccarino
![Blue IBM logo in white circle](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-ibm-lg.png)
IBM uses Salesforce to unite 380,000 employees in 170 global locations and make their customers #1.
“Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions?”
Arvind Krishna
![Black Sonos logo in white circle](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-sonos-lg.png)
Sonos deepened their customer relationships and saw 84% year-over-year ecommerce growth.
![Headshot of Dharam Rai in a purple circle with flowers, a seagull, and a mountain around him](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-sonos-head-lg.png)
“Our employees can collaborate across different organizations, datasets, and dashboards to deliver service in a consistent manner, no matter where they are in the world.”
Dharam Rai
Get a free trial of Salesforce CRM.
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![White circle with icon of red heart](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-sidebar-service-lg.png)
![White circle with icon of colored dots in a circle for Customer 360](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-sidebar-360-lg.png)
Kickstart transformation with CRM.
![Women in blue t-shirt with hummingbird on light blue background](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-playbook-lg.png)
The Transformation Playbook
![Man in suit jacket next to Astro on an orange background](http://www.salesforce.com/content/dam/web/en_us/www/images/crm/WhatisCRM2022/crm-guide-lg.png)
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