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How Data Cloud Works Data Cloud Connectivity

An open, flexible ecosystem to activate all your data.

Bring all your data together to activate on Salesforce — no matter where it lives.

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Activate your data lake
with Zero Copy

Zero-Copy Architecture lets you access your data where it already lives — without having to move or duplicate it. This reduces storage costs, minimizes risks, and allows you to take action faster. Whether your data is on-premises or in the cloud, you can leverage it in Salesforce Data Cloud instantly, breaking down silos while maintaining full control of your data.

Learn how to use Zero Copy

Deliver a 360° Customer View Across Sales and Service

Respond faster, personalize every interaction, and drive deeper customer engagement resulting in better service and stronger sales performance.

Unlock Personalized Customer Engagement for Marketing

Deliver dynamic personalization for every customer with targeted segments and intelligent insights.

Unlock Unified Insights for Analytics

Process, analyze, and report on your unified customer info all in one place.

Unlock Seamless Data Sharing Across Teams

Allow IT teams to access data across multiple locations without needing to move it manually.

Work with any data format from anywhere.

Unstructured Data

ingest everything

Most businesses are sitting on a mountain of unstructured data— from emails and PDFs to audio and video files—that’s hard to analyze and even harder to activate. Salesforce Data Cloud transforms this chaotic data into actionable insights, giving you a clearer picture of your customers, operations, and business needs.

Structured Data

Activate data from any source. Use a wide range of flexible connectors to handle all your structured data across your enterprise.

Salesforce Data: Native Connectors

Connect data from your Salesforce applications with native connectors that can be easily ingested and automatically mapped to your unified data model

External Apps: Pre-built Connectors

Bring in data from your favorite apps using 200+ connectors, powered natively by Data Cloud or offered through MuleSoft's Anypoint Exchange

Web & Mobile Data

Capture and use valuable data from any website or mobile application.

Ingestion API

Push data from any external system into Data Cloud. Supports bulk or streaming uploads for large volumes of data

Drive customer success with actionable data.

Our agents now have a consolidated view of the information they need to respond to guests efficiently, accurately, and with better personalization.

165

million guest records unified

55%

increase in franchise resolved customer care cases

Agentforce uses our unified data to automate routine tasks, freeing up our customer service specialists to handle more complex and last-minute travel needs to better serve our members.

50

million members profiles unified

100%

knowledge base articles ingested

Services

Reservations

Loyalty

By connecting all our data we can better understand customers' needs and then use automation to reach out to them in real-time with the information or products they most want.

3,330

hours saved through automation and self-service

206%

increase in email open rates

Data is at the very center of taking care of the customer.

550k

service cases per month

With Financial Services Cloud and Data Cloud, bankers can see a customer’s entire relationship with the bank and help them reach their financial wellness goals.