Three illustrated people build a customer service strategy

How To Build An Effective Customer Service Strategy

Improve customer satisfaction, foster loyalty and drive business growth.

Salesforce mascot Einstein showcasing the title slide of the State of Service report.

Dig into our latest customer service research.

High-performing service organisations are using data and AI to generate revenue while cutting costs — without sacrificing the customer experience. Find out how in the 6th edition of the State of Service report.

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See how you can help your customer service team become more productive by giving them one, AI-powered workspace to manage support cases, major incidents and more.