While skepticism remains, healthcare organizations can take practical steps to build trust and overcome challenges associated with AI.
Salesforce research found that 61% of customers believe rapid AI advancements make it even more essential for companies to build trust. And Forrester adds that even though AI adoption is set to expand in healthcare and life sciences, many organizations are unprepared, especially when it comes to ensuring their data is structured and ready for AI systems.
Here are a few challenges and solutions to consider when implementing AI in a healthcare setting:
Data preparedness
Preparing data for AI involves two key steps: ensuring it's accessible from various sources (such as medical devices or patient files) and structuring it in a way AI models can use. For instance, numbers alone don't mean much — but tagging those numbers as blood pressure readings for a specific patient prepares them for meaningful AI analysis.
Trusted AI solutions
Partnering with trusted AI vendors can make it easier for healthcare organizations to maintain compliance and build patient trust. Look for vendors that offer strict guardrails to align with regulatory and compliance laws, such as Health Cloud, which has a proven track record of securely handling sensitive data.
Usage guidelines
Healthcare providers should establish clear governance standards to ensure AI tools are used ethically and safely. Formalizing these rules and sharing them with staff and patients helps reduce bias and reassures those skeptical of AI. Guidelines should include checks and balances, such as requiring human review of AI-generated results — just like a supervisor double-checks their team's work.
AI training
Training the people who use AI is just as important as training the AI itself. For example, teaching staff to write precise prompts can help reduce generative AI hallucinations, while training them to recognize false outputs ensures issues are caught before they cause harm. Also, training AI on company-specific data improves accuracy but may introduce biases based on the dataset. Healthcare organizations should be mindful of these biases when making data-driven decisions.